Legal

    Terms of Use

    Last updated: September 19, 2026

    These terms govern your use of the website at newclarity.ai (the "Site"), which is operated by New Clarity AI LLC ("New Clarity", "we", "us"). By using the Site you agree to these terms. If you do not agree, please do not use the Site.

    1. What these terms cover

    These terms cover the Site and the content on it: pages, articles, newsletters, case studies and any materials you can download. They do not cover the services New Clarity provides to clients. Client work is governed by a separate written agreement, such as a statement of work, and where these terms and that agreement differ, the agreement controls.

    2. Nothing on this Site is professional advice

    The Site describes how New Clarity works and shares general information about the use of AI in businesses, including regulated firms. That information is general and educational. It is not legal, compliance, regulatory, investment, tax or accounting advice, and it is not a substitute for advice from a qualified professional who knows your situation. New Clarity is not a law firm, a compliance consultancy or a registered investment adviser. Nothing on the Site creates an adviser, attorney or consultant relationship with you, and nothing on the Site is an offer to perform services; engagements begin only when a written agreement is signed.

    3. Case studies, testimonials and results

    Case studies and testimonials describe specific engagements and reflect those clients' circumstances. Results vary, and past results do not guarantee future results. Some case studies are anonymized at the client's request; the facts in them are accurate but identifying details have been removed.

    4. Permitted use

    You may view the Site and print or save pages for your own reference. You may not copy, republish, sell or distribute Site content, scrape the Site or use automated tools to collect its content, attempt to gain unauthorized access to any part of the Site or its systems, interfere with the Site's operation, use the Site in a way that breaks the law or infringes anyone's rights, or use the Site's content to train an AI model without our written permission.

    5. Intellectual property

    The Site and its content, including text, images, logos, frameworks, templates and the New Clarity name and marks, belong to New Clarity or its licensors and are protected by copyright and trademark law. Client logos and names appear with permission and belong to their owners. No license to any of this is granted except the limited permission to use the Site described above.

    6. Content you send us

    If you send us a message through the Site, you confirm that you have the right to share what you send and that it does not contain anyone else's confidential information. We may use what you send us to respond to you and to improve the Site. Please do not send confidential business information through the contact form; use a signed agreement for that.

    7. Third-party links and tools

    The Site links to third-party sites and services, including LinkedIn for our newsletter. Those sites have their own terms and privacy practices, and we are not responsible for them.

    8. Disclaimer of warranties

    The Site is provided "as is" and "as available". We do not promise that the Site will be uninterrupted, error-free or free of harmful components, or that its content is complete or current. To the fullest extent permitted by law, we disclaim all warranties, express or implied, including merchantability, fitness for a particular purpose and non-infringement.

    9. Limitation of liability

    To the fullest extent permitted by law, New Clarity and its members, employees and contractors will not be liable for any indirect, incidental, special, consequential or punitive damages, or for lost profits, revenue, data or goodwill, arising from your use of or inability to use the Site, even if we have been advised of the possibility of those damages. Our total liability for any claim arising from the Site will not exceed one hundred US dollars. Some jurisdictions do not allow certain limitations, so some of these limits may not apply to you.

    10. Indemnity

    You agree to defend and hold harmless New Clarity from claims, losses and expenses, including reasonable legal fees, arising from your breach of these terms or your misuse of the Site.

    11. Changes to the Site and these terms

    We may change the Site or these terms at any time. The "Last updated" date at the top shows the current version. Continued use of the Site after a change means you accept the new terms.

    12. Governing law and disputes

    These terms are governed by the laws of the State of Colorado, without regard to its conflict-of-law rules. Any dispute relating to the Site will be brought in the state or federal courts located in Colorado, and you consent to their jurisdiction. If any part of these terms is found unenforceable, the rest remains in effect.

    13. Contact

    Questions about these terms: info@newclarity.ai